The project objective is to test the EQF in the context of the relationship between national authorities, a European sectoral organisation and some of its national members, with a special focus on employees and other professionals’ access to qualifications, in the field of marketing ands sales management, through adult learning, mainly in the field of higher education, including university education.
The targeted sector is the sector of marketing and sales management (field of education and training 342). One of its specificities is to be a professional sector (transversal), and not an economic sector (to the contrary of field 341 “wholesale and retail”, which is an economic sector, with restricted professional mobility to the economic sector). Most qualifications in this sector address the needs of professionals working in all economic sectors, representing a population of more than 6 million workers in Europe.
The project aims at bringing an improved comparability of qualifications between those actors developing qualifications in the field of marketing and sales management and the final users (labour market, companies and professionals), through the development of visibility, mobility and mutual trust.
For this purpose, it will test the development of a zone of mutual trust among the key National and Sectoral actors of marketing and sales management qualifications, from 7 countries, including the different categories of stakeholders being involved in the development of qualifications: national authorities and frameworks, universities and higher professional education, and a European sectoral qualifications framework.
It will test the project with a significant number of existing qualifications in terms of reference levels, but mainly in terms of the comparability of learning outcomes used by those qualifications. This comparability will be potentially validated by reference to commonly agreed upon occupational standards, including the reference to professional mappings / occupational standards.
The methodology developed for the comparison of learning outcomes descriptors of qualifications will be applicable to this sector, but also to other sectors, mainly including transversal (professional) sectors.
