Mobility of professionals, mutual understanding and mutual trust between actors in the field of qualifications, depend upon a clear identification of the professional objective of any qualification in terms of labour opportunities accessible through a specific qualification, at any level, including higher levels.
Levels are useful generic (vertical) descriptors for the identification of the level of a qualification. Learning outcomes are useful specific (horizontal) descriptors for the identification of a qualification. EQF (European Qualification Framework) provides stakeholders with common European level descriptors (EQF descriptors). MSNQF (Marketing Sectoral National Qualification Framework) provides stakeholders in the field of marketing and sales management with learning outcomes descriptors based on commonly agreed upon standards applicable to other sectors and mainly occupational sectors. By that reason MSNQF results provide a Zone of Mutual Trust guideline for the stakeholders in the field of marketing and sales management.